Mobile-friendly newsletters boost CTR

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 22, 2021, 2:21 AM UTC

Incorporate images, subheads and bullet points and calls-to-action (CTAs) to draft scannable email newsletters.

Writing insightful email newsletters with product and service updates, and content can help brands establish themselves as an industry thought leader and increase lead conversions. Optimise email subject lines for mobile readability, include emojis, and try different subject lines to increase click-through-rates (CTRs)

Brands must adopt a personalised approach, like adding the name of a real person from the company to warrant the emails are recognised and boost the odds of them being opened. Build an editable email template with a single column and appropriate width to ensure mobile-friendliness and optimisable towards feedback.

Use CTAs in different formats, colours throughout the newsletter to convert subscribers into leads, consumers, and advocates. To inform marketing decisions and enhance newsletters, assess data like open-rates and test the email internally for responsiveness and readability.

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