New ad intelligence tools launched

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 22, 2021, 5:18 PM GMT+0

Standard Media Index has rolled out ad marketing intelligence tools to cater to the growing industry demand for accurate and unified cross-screen pricing metric.

The advertising spend data firm – Standard Media Index – launched a new Pricing Intelligence Suite as it looks to expand its customer base. The company said the new tools would provide the industry with visibility into market CPM - both for premium and non-premium digital video - including the OTT and supply chain.

This suite includes Granular Digital Video CPM reporting and Impression Based eCPM metrics for linear TV.  The company also claimed that advertisers would be able to make more informed decisions by combining its granular ad pricing data with global measurement and demographics-based audience measurement.

SMI’s Global CEO James Fennessy said their suite would “address the increased need for better visibility into cross-screen spend and pricing.”

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