Use paid ads to boost content marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 22, 2021, 3:01 AM UTC

Collaborate with bloggers and micro-influencers to reach a wider audience.

Developing a strategic content marketing approach with varied content formats can help ecommerce brands engage audiences, build loyalty and boost sales. Businesses should identify target audiences, create multiple buyer personas, and use survey insights to segment and leverage insight tools to craft content.

Crafting emails based on where prospects are in their customer journey can help brands boost ROI of content marketing campaigns. Further, with social commerce rapidly growing, integrating social media platforms like Pinterest and Instagram with ecommerce stores can improve sales.

Businesses can collaborate with micro-influencers on Amazon Live Stream, YouTube, and approach bloggers to write brand articles to boost their content efforts’ impact. Leverage paid advertising like Facebooks Ads and Google Ads to drive awareness, move consumers further down the funnel, generate leads, and improve conversions.

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