Marketers must prepare for 5G now

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 23, 2021, 4:57 PM UTC

5G network will offer a step-change improvement in latency, download speeds, connection density, and energy.

With 5G beginning to roll out in regions across APAC, brands need to prepare their marketing teams for this technology to be relevant in this evolving industry. 5G will remove barriers to running audio, video and multi-media content across mobile devices.

With the convergence of 5G, AI and edge cloud technology, brands would be able to deliver cost-effective augmented reality, virtual reality and mixed reality, and other immersive experiences across devices. They should pay close attention to this technology and take a personalised, mobile video-first approach.

Brands also need to consider new methods for ethical data collection and usage and look at privacy from a legal standpoint. Along with onboarding data scientists and regulatory wizards, marketers should find new ways of de-identifying and using anonymised data.

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