Conduct competitor analysis to boost SEO

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 24, 2021, 5:26 PM UTC

Companies should leverage SEO to earn a position on page one of Google search results.

SEO can help brands achieve the elusive page one ranking Google search results. Improving their internal links is a vital first step in boosting a company's SEO efforts.

Strategically linking pages and enhancing the information on the landing page can help brands improve their chances of showing up on page one of SERPs. Companies should analyse pages that rank above them to identify areas of improvement and determine whether it is the copy or linking strategies that are giving others the edge.

Marketers should use the insights gathered from competitor analysis to optimise their content and SEO strategies. Moving the most critical pages closer to the homepage and website navigation can further help increase page authority and enhance search rankings.

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