Simplify online checkout processes

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 24, 2021, 1:46 AM UTC

69.57% online shopping carts are abandoned, as per Baymard Institute.

To retain site visitors and arrest cart abandonment, businesses must identify the points at which these drop-offs are occurring and the causes behind them. Using a trustworthy ecommerce platform that can deliver the best customer experience can combat cart abandonment.

With 7% consumers abandoning cart due to limited payment options, companies need to offer smarter payment processing options and methods. Further, offering free or discounted delivery acts as an incentive for consumers to complete making a purchase.

Clearly and simply showcasing the returns policy mid-checkout can give sceptical consumers the confidence to purchase. Those that have abandoned cart can be re-engaged through retargeting ads to bring them back to the site.

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