Timing is key to pop-up ad conversion

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 24, 2021, 4:45 PM UTC

A pop-up ad is a small window displaying offers, discounts, or sales that pop up while browsing a website.

Pop-ups are crucial and versatile elements of online marketing, which can help increase brand awareness, collect instant customer feedback, increase conversions and amplify conversions. Creating pop-up ads is easy, and when effectively created, they can generate high-quality leads and boost conversions significantly. However, marketers must note the timing is pivotal to high-converting pop-up ads.

Marketers should give visitors enough time to engage with the website before showing up pop-up ads. Ideally, companies should show pop-ups ads when the visitor shows exit intent. Brands can use pop-ups to recommend best-selling products.

Businesses should also make sure the call-to-action is prominently placed on the pop-up ads. Finally, to avoid annoying or frustrating customers, marketers should make it easy to close pop-up ads.

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