Chatbots with PPC ads lift awareness

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 25, 2021, 2:02 AM UTC

Integrate a chatbot with the landing page of a PPC campaign.

Incorporating AI-powered chatbots into the marketing mix could help brands create effective PPC ad campaigns and enhance digital marketing efforts. With AI chatbots brands can automate tasks like directing consumers to specific pages, looking up orders, while simultaneously boosting PPC campaigns and building brand awareness.

Support PPC ads with chatbots to answer prospects’ questions through a series of scripts to help them learn more about the brand, product, services, and more. Marketers can leverage chatbots to connect with consumers in real-time, drive immediate sales and boost conversions, as chatbots function round the clock.

Use chatbots to ask users what they're looking for and direct them to relevant pages or resources depending on their responses. Businesses can augment awareness, site traffic, showcase brand personality and boost sales by integrating chatbots with PPC ads.

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