Pick digital agencies diligently

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 28, 2021, 3:24 AM GMT+0

The right digital marketing agency can help improve revenue, traffic, brand awareness and more.

While choosing a digital marketing agency to partner with, businesses must keep certain factors in mind. Make your company’s goals and expectations from digital marketing efforts clear to potential agencies.

Shortlist agencies based on their services, reviews, experiences, old and current clients. Filter out those that don’t meet pre-decided criteria and expectations. On meeting agency personnel, gauge the agency’s strengths and weaknesses by offering them a case study to strategise for.

A discussion about costing follows next. Look for agencies that can also offer the best cost to value ratio. The author advises against looking at price at the cost of quality.

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