A recent survey of 2,000 Americans over 18 revealed that 67% of consumers don’t appreciate abbreviated words in a brand’s text messages.
55% Americans prefer a less pushy approach from brands when they text them, and 63% of consumers over 55 concur. While 42% of Americans approve of brands using slangs, millennials at 48% have a higher approval rate for slang than those over 55.
Words like “extra” are more acceptable, compared to words like “slay”. Consumers (43%) are accepting of entertainment brands using humour, while only 15% find it appropriate for healthcare brands. 56% of Americans respond better to brand texts with emojis.
Annoying tone/language, messaging too frequently and irrelevance can cause consumers to opt-out. 42% of consumers consider non-essential brand texts a “big no-go” on weekends, and 30% prefer weekday afternoons. Consumers depend on brand texts for appointment, order, and abandoned cart reminders.
[4 minute read]