Americans excited about leisure travel

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 01, 2021, 2:20 AM UTC

46% of US consumers are spending as much time thinking about travel now as they did in spring 2020.  

Consumers' yearning for adventure is increasing as COVID-19 recedes and restrictions are relaxed. When it came to leisure travel, a third of US online adults expressed excitement rather than concern.

43% of customers with a household income of $100,000 or more, are enthusiastic about leisure travel. Similar emotions were expressed by 27% of individuals with a household income of less than $50,000, 40% of rural consumers, and 37% of parents with children in the family.

While 36% of consumers plan to travel domestically this year rather than internationally, 34% plan to drive to their destinations than fly. However, 27% of adults will only travel when “absolutely necessary” and 29% will travel after being fully vaccinated. Most consumers plan to travel with their close friends and families.

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