Create self-sustainable B2B content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 01, 2021, 5:54 PM UTC

“Self-sustainable content marketing” is the user-centric content strategy that can keep conversions churning even when regular marketing efforts fail.

The self-sustainable content strategy depends on targeting individual contributors with content that teaches them how to solve daily problems, answers their questions or resolves internal arguments. This technique is one of the best ways to avoid common drawbacks in B2B content marketing while simultaneously building brand awareness and influence.

The first step towards building this strategy is to research common questions and arguments faced by individual contributors or managers. Marketers should then analyse social comments on their brand’s profile as well as competitors’ profiles, perform SERP analysis, survey existing customers and lookup online forums like Quora and Reddit.

Marketers should provide such clients with prescriptive and tactically actionable content. Offering step-by-step instructions to solve their problems and resources like embedded videos and links can ensure that the content is self-contained.

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