Dropshippers should use email segmentation

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 01, 2021, 2:10 PM GMT+0

Around 89% of email marketers still attempt the outdated style of mass mailing - one of the nine biggest email marketing mistakes.

Instead of push selling, dropshippers can use email channels to deliver newsletters with high-quality, thought-provoking, value-added content that aligns with the brand and its values. Businesses can regularly send out relevant, curated content that resonates with their customers.

This strategy can help marketers cultivate a loyal following and keep their dropshipping brand’s name at the forefront of their customers. But, dropshippers should segment their business’ mailing list using demographic or personal preferences.

Dropshippers should use an email marketing tool or centralise their client info in a CRM to effectively target prospects with personalised deals and discounts. They can also create engaging, shareable content to boost their social activities. They can further leverage SEM, content marketing and SEO to increase conversions.

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