Identity solutions can improve sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 07, 2021, 1:54 AM UTC

Implement adaptive multi-factor authentication and modern identity solutions to protect consumer data and provide seamless login experiences.

As retail stores seek to re-establish themselves after the COVID-19 pandemic, businesses seeking long-term viability must make tactical decisions and review them for the future. The demand for digital transformation has grown as a result of the COVID-19 pandemic.

Retailers can boost sales and build a loyal customer base by providing seamless login experiences and understanding consumer preferences. Using an identity-centric view, will consolidate various consumer identities from multiple locations into a single database and provide consistent experiences across devices and locations.

An identity solution can also assist brands to optimise supplier onboarding and de-provisioning, boost collaborations, and keep inventories under check. Retailers may use cloud-based identity solutions to automate onboarding and offboarding, scale up and down staff, and improve buying experiences.

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