Run contests to gain subscribers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 07, 2021, 1:11 AM GMT+0

Accounts with over 10,000 followers on Instagram can use the Stories feature to post a direct link to their email newsletter.

Instagram not only serves as a social media marketing tool, but the app can also be used to build email lists, as well as enable small businesses to directly interact with consumers. Building an email list can help marketers enhance targeting and send newsletters to those prospects interested in the brand’s offerings.

Host contests and giveaways on Instagram to prompt followers to subscribe to their emailing list. Offer free downloads, exclusive content, and one-time promotional codes on the brand’s Instagram page to boost signups for the email newsletter from prospective consumers.

Posting calls-to-action (CTA) links to the signup page in the company’s bio on Instagram can further help marketers increase their email subscriptions. Ensure CTAs are unique and offer value to gain subscribers.

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