Cultivate a customer community

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 09, 2021, 5:43 PM UTC

Fostering a customer community can help businesses create a network of loyal fans.

Businesses can make their customers feel heard and appreciated by fostering a strong sense of community among them. To cultivate a customer community, companies can send a personal welcome note or a quick introductory video addressing people by name and offering helpful tips and relevant information.

To further add a personal touch, companies can send customers a special gift on their birthdays. They can also celebrate their customers’ birthday month by emailing them a unique discount code valid for the entire month.

Businesses can also welcome their new clients and buyers on social platforms. They can also post any big wins their customers have on their social channels. Engaging and actively participating in all comments and posts on social media pages can further help companies make their customers feel heard.

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