Nurture customer relationships using SMS

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 09, 2021, 2:12 AM UTC

Incorporate SMS automation across various touchpoints in the consumer journey to streamline communication processes.

The use of SMS marketing has been accelerated since COVID-19, as businesses seek to digitise consumer interactions to remain competitive. Automating SMS requires tailoring communication process and workflows to improve a company’s efficiency.

As part of a communication strategy, messaging through SMS can help bridge the gap between sales teams and customers. Automating processes like forms for follow-ups, while segmenting and personalising the SMS messages can help brands drive click-through rates and conversions.

Sending an SMS for new product updates, personalised discounts and offers, FAQs, and more within the character limit allows delivering value. Text messaging enables businesses to have real-time conversations with their clients, build brand relationships and nurture prospective consumers.

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