Clubhouse partners with TED

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 12, 2021, 2:38 PM GMT+0

TED will host a series of rooms via their official Clubhouse Club.

Clubhouse has collaborated with TED to share exclusive content. The collaboration will bring a roster of thought leaders and experts to the nascent platform.

The addition of popular broadcasters, who have gained recognition through the TED Talks series, could help Clubhouse maintain its appeal and keep users invested. TED’s series will begin with – Thank Your Ass Off – a weekly room hosted by popular TED speaker Mir Harris. The audio platform said it would announce additional rooms in the weeks ahead. 

With a more robust content line-up, Clubhouse is looking to retain its initial advantage in the space.  But, its invite-only mode will likely limit the growth. The article also states competing with social giants like Facebook can be challenging for Clubhouse in the long term.

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