Leverage birthday emails for leads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 12, 2021, 12:11 PM UTC

Birthday emails have around 179% higher unique click rates than promotional emails.

With the world crawling back towards normalcy again, businesses should leverage birthday emails to make customers feel acknowledged and celebrated. Sending birthday emails to subscribers can also significantly boost conversions. Studies show birthday emails have around a 481% higher success rate and earn 342% more revenue than promotional emails.

Ecommerce companies can use birthday emails to send personalised offers and discounts to their subscribers. Puma- which uses birthday messages effectively- keeps its birthday emails simple, design bold, and a clear discount to attract viewer attention.

Businesses can also introduce a personalised offer with a deadline to amplify conversions while creating a sense of urgency. Using a clear and straightforward CTA can further boost conversions. But they should make sure the email copy is relevant to their subscribers and reflects the brand personality.

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