Develop virtual events for ABM audiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 14, 2021, 1:17 AM UTC

Choose the right hosting platform for virtual events to target account-based marketing (ABM) clients.

Adopting an ABM approach for online events can help brands effectively connect with their target audience and boost their virtual marketing efforts. Understanding the client’s pain points, goals, preferences and more during the persona development process is recommended to plan and create relevant virtual events.

These insights help businesses select the right format for their virtual events including webinars, one-on-one meetings and more. To keep ABM audiences engaged during live virtual events, plan and develop content that is lively, interactive, and informative, like debates and discussions.

Having a structured panel of industry experts, conducting “ask me anything” sessions can help brands retain their prospects' interests and boost retention. With data and analytics, businesses can measure the performance of their virtual events and boost ROI.

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