Build trust via CSR campaigns in fashion

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 15, 2021, 1:26 PM GMT+0

Manufacture quality fashion products to promote the business online.

As the fashion industry grows competitive and more people shop online, retailers in the industry must adapt to changing consumer behaviour to differentiate their brands. Have a clearly defined consumer niche to sell clothes and other fashion products to based on the demographics’ interests.

Aligning sales strategy with brand purpose and practising core values by creating authentic content can help fashion brands build trust and connect with consumers. Provide consumers with a streamlined shopping experience and boost brand influence by selling across multiple channels and building an omnichannel buying experience.

Use the same logo, colours, and similar messages, and creatives across online platforms to create a consistent brand image and convey the brand story. Develop corporate social responsibility (CSR) initiatives like sustainability, ethics, and inclusivity to stand out from competitors and gain consumers’ confidence.

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