CTA microcopies convey key information

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 15, 2021, 2:42 AM GMT+0

Based on the type of website, calls-to-action (CTAs) could include newsletter sign-ups, add-to-cart buttons, and more.

CTA buttons are marketing prompts with specific actions enabling prospects to move further along their consumer journey or sales funnel. CTAs are imperative for webpages, as these allow users to delve deeper into websites, blog posts, or ecommerce stores.

When creating a CTA, make sure the size is large enough to capture the user's attention and fits well within the device’s viewing area. Brands should display key messages around CTAs like size guides, inventory, and more to convey valuable information to the readers.

Create microcopies for CTAs to communicate essential information in a few words, and ensure they are placed across the webpage for easy accessibility. Pick CTA colours that contrasts with the background to make them stand out from other elements and match them with the brand colour.

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