US online gambling surged amid COVID-19

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 15, 2021, 2:32 AM UTC

YouGov’s Global Gambling Profiles found that 14% of gamblers are expecting to bet on a sporting event.

Commercial gambling, particularly internet gambling in the US increased amid COVID-19. However, gamblers are returning to physical casinos, as the vaccines rollout. While lottery games are the most popular, those who only played the lottery were omitted from the study.

In the next 30 days, 37% of Americans intend to play a lottery game within the next month. Casino gambling is also popular, with 21% planning to bet in a casino within the next 30 days. On average, 15% of Americans bet in casinos, and online forms of casino and card gambling are popular among ages 25-34.

13% plan to play fantasy sports. 14% gamblers bet between $100 and $500 per month on slots. Casino games, sports and fantasy sports betting and bingo draw in $501-$2000 monthly.

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