Extend reach with Reels and IGTV videos

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 16, 2021, 6:40 AM UTC

Create longer informative videos with Instagram’s IGTV and leverage Reels to pique prospects’ interests.

With Instagram's various video formats, like Reels and IGTV, brands can create video marketing campaigns on the platform to boost value and awareness. Reels are short-form segments that can be used to create time-lapses, how-to videos, and more while keeping viewers engaged.

Reels are simple to make and cost-effective to produce as they can be shot on smartphones. While Reels offer better reach, are popular among younger consumers and can retain viewers with short attention spans, they are independent of paid promotions and depend on organic growth.

With IGTV being featured on the Explore page, brands can host extensive Q&A sessions, panel discussions, add closed captions and build authority in their niche. However, brands cannot monetise IGTV videos as the format doesn’t have native ads.

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