Pandemic made PR pivotal to C-suite

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 19, 2021, 5:23 PM GMT+0

Around 85% of communicators reported C-suite has been relying on them for strategic counsel during the pandemic.

COVID-19 pandemic has forced brand leaders to rely on public relations professionals and communicators to inform employees, investors, media, and analysts. Similar to PR pros, CIOs have gained influence through growth in agility and responsibilities during the past few months.

Over 90% of CIOs are now working closely with the C-suite to improve the customer experience and promote innovation. With virtual events becoming increasingly popular, 71% of marketers believe the new way of eventing is here to stay even when the pandemic is over.

Most B2B buyers said they prefer virtual reality due to its ease, convenience and speed. This piece suggests communicators should use measurement and analytics tools like HubSpot to show real focus on long-term campaign results and secure their position at the C-suite table.

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