Send cart abandonment emails sequentially

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 19, 2021, 5:43 PM GMT+0

When done right, abandoned cart emails can increase the chances of recovering potential sales by 63%.

Studies show that the average ecommerce store has a 75% cart abandonment rate. Most consumers abandon shopping carts because of high shipping costs and excessive long checkout processes. Strategically planning a cart abandonment email sequence can help ecommerce companies effectively win back customers.

In the initial email, brands should drop a direct reminder about the product while also addressing the potential reasons for abandonment. Sending this email within a few hours of cart abandonment can help brands get maximum conversions.  A follow-up email can also be sent 12-48 hours after the initial email.

Marketers should personalise the follow-up email and offer discounts to drive conversions. They can use imagery, social proof, FOMO elements and CTA in the final email but should avoid spamming.

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