Digital ad market to grow notably by 2025

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 20, 2021, 4:59 PM GMT+0

ResearchAndMarket's latest report found the global digital market is expected to reach $281.32 billion by 2025 at a CAGR of 11.8%.

The global digital market is expected to grow at a compound annual growth rate of 15.6%, from $155.53 billion in 2020 to $179.77 billion in 2021. Companies rearranging their operations and recovering from the pandemic's impact is among the primary reasons driving this growth.

An expanding user base and the rise of self-service platforms will be pivotal in driving this growth.  However, the increasing use of ad blockers can hinder the global digital ad market's growth.

Google Ads, Amazon, Verizon and Sina currently dominate the digital advertising market. The study also found technological advancements such as augmented reality are gaining ground in the global digital advertising market.

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