Use AR, UGC for Instagram product promos

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 20, 2021, 1:11 AM UTC

Source user-generated content (UGC) through contests on Instagram.

With Instagram seeing the highest engagement rates among other social media platforms, the platform is ideal for brands looking to promote their products and to improve reach. To do so, post relatable UGC as it can trigger more shares and likes.

UGC content also sees a higher conversion rate of 4.5%. Leveraging Instagram’s AR filters adds interactivity and fun to the promotional content. It encourages trials leading to more conversions. Further, images of customers using a product or professionally shot, stylised and model-showcased images make for effective promotional content too.

Use Instagram Reels along with the assistance of Facebook Creator Studio to produce video content that can improve reach and brand awareness. Leveraging the platform’s shopping feature helps create an online storefront making product promotion efforts more effective.

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