Create customer testimonial videos

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 23, 2021, 6:00 PM UTC

This piece suggests seven effective ways of creating engaging video content that can help boost conversions and expand reach.

Businesses can collate their best customer reviews, turn them into engaging videos, or request customers to provide short video testimonials. They can also leverage a chatbot to collect customer feedback and testimonials.

Marketers should add these videos to the website homepage or product pages and cross-promote them on social platforms to boost conversions. Creating high-quality, relevant how-to or tutorial videos can also help brands provide customers with meaningful information and actionable tips in an easy-to-understand manner.

Adding explainer videos to company websites can help businesses quickly convey the brand offerings to their customers and influence their purchase decision. Businesses can also host webinars and collaborate with relevant influencers to amplify their reach and boost their digital presence. But, make sure the content is relevant, valuable and engaging.

Read the original article

[7 minute read]