Pay attention to mobile page speed

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 23, 2021, 4:52 PM UTC

Improving mobile page speed can help brands increase the chances of turning casual visitors into happy buyers.

In general, faster sites have higher conversion rates, lower bounce rates and overall better user experience. With more people accessing the net from their mobile devices now than desktop devices, businesses’ top priority this year must be improving mobile page speed.

The average webpage is now sending more CSS, JavaScript, images and videos to browsers than before, affecting mobile page speed and causing a delay in loading pages. Besides optimising all website elements, marketers should remove unnecessary elements, including sliders and popups, which doesn’t add to the user experience.

Use tools like Google Optimise and conduct A/B tests to set up pages with fewer yet essential elements. Further, reduce initial page load time with lazy loading to help browsers render the page faster on mobile devices.

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