Consumers want convenience in 2021

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 26, 2021, 3:42 PM GMT+0

This piece highlights the top five consumer behaviour trends that marketers need to watch out for in 2021.

While the world is returning to normalcy, consumers want brands to give them the ability to choose online or in-person shopping at any time. 46% of consumers still prefer in-person shopping as it allows them to see and feel products. Even consumers who prefer online shopping indicate they do not do it exclusively.

Apart from convenience, consumers are increasingly seeking brands that align with their individual values and beliefs. Consumers will also choose brands that provide multiple convenient service options, and pandemic-influenced convenient options will likely stay this year.

Though consumers would enjoy the return to normalcy, they would still be doing more from home. Consumers are also more likely to switch brands and try new products, making brand loyalty less likely.

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