Drive email conversions with incentives

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 26, 2021, 4:26 AM UTC

Send educational emails highlighting a brand's USP and include links and CTAs to nurture prospects.

Creating an email marketing funnel can help organisations attract prospects, generate leads, nurture, and convert customers across stages of their buying journey. Pick the right email marketing platform based on factors like automation features, easy-to-use interface, templates and more to create an effective email marketing funnel.

Developing simple email sign-up forms with incentives like access to gated content can help brands build effective email marketing funnels. Craft and send a welcome email to new subscribers and briefly mention the products and services to nurture leads and drive them down the funnel.

Brands may convert prospects in the email marketing funnel by offering discounts to subscribers, creating a sense of urgency through limited-time offers and using clear CTAs. Retarget existing consumers with discounts to retain them.

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