Adopt newer approaches to measure SEO

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 27, 2021, 1:15 PM UTC

With SEO strategies constantly evolving, brands must analyse data and user information to enhance user experience.

Along with focusing on quality content, brands must make it easy for visitors to access their content on their websites. Marketers should ensure their webpages load quickly and the page layout is functional, and allows visitors to navigate the website easily.

Analyse page performance using metrics like Google’s Core Web Vitals. These metrics help measure user satisfaction over parameters like how quickly the website renders the largest piece of content on the user’s device. Stay updated on the latest announcements from leading search engines to adopt necessary changes to SEO strategies.

Rely on bounce rates to notice how many people click out of the brand’s website after realising the site does not offer what they were looking for. Use specific keywords to accurately inform visitors about the kind of information the website provides.

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