Companies should develop micro-influencer programmes that empower employees to promote the brand's values and products.
Influencer marketing campaigns involve brands expanding their content's reach and influence and communicating its many benefits to persuade stakeholders to invest in it. Brands can leverage influencer marketing campaigns to build trust, attract quality leads and deliver value to their consumers.
However, while developing influencer strategies, businesses would do well to account for data privacy regulations like GDPR, assess influencer authenticity and differentiate paid posts. They should further work with the right influencers, evaluate potential partners based on mutual interests, values, and target audiences, and agree on terms, fees and more.
Incorporating influencer programs with social media guidelines, clear goals, messages, and graphics can boost influencer marketing efforts. They can track the influencer performance by analysing direct website traffics, branded keyword search and conversions.
[13 minute read]