White space, also called negative space, is the space between design elements within the landing page design.
Despite the name, white space can be colourful or even consist of background images. Businesses can use this space to boost conversions of their landing pages. There are two types of white spaces: Micro white space – spaces between icons or the spacing between lines of text; Macro white space – the space between prominent elements like graphics and columns of text.
Leveraging white space can help marketers improve the readability of their landing pages. Use white spaces to direct user flow, create an information hierarchy and guide viewers through design elements.
Marketers can use white space to break up content, separate landing pages’ text and sections that group similar ideas. White space allows the rest of the space to make a more significant impact, and businesses can utilise it to draw attention to more important elements and drive conversions.
[9 minute read]