Landing local media placements can help businesses reach national audiences.
With the media landscape becoming crowded and difficult to penetrate, public relations professionals must leverage existing media placements to secure additional placements. PR professionals should reach out to content aggregators, like blogs and newsletters - with high domain authority (DA) to obtain new media placements - to boost the reach and awareness for existing placements.
Brands must strategically leverage their networks and platforms to land media placements. They should highlight clients who have been published in publications to boost the source's credibility and provide subject matter expertise to support media placement pitches.
Pitching relevant stories to national and local syndication publications across industries can further help brands with placements, augment reach and target consumers at a scale. Companies can also pitch existing media placements to the syndicated publication's main network to reach audiences at national and local levels.
[5 minute read]