Use VR, AR to capture audiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 27, 2021, 3:13 PM GMT+0

Driven by the pandemic, technologies like AR and VR are now pathways to real, interactive experiences.

From being fringe technologies, augmented reality (AR) and visual reality (VR) are increasingly popular across industries today. Customers now expect retailers to incorporate AR and VR elements in the overall shopping experience. Marketers must therefore create unique, brand-specific experiences to attract their target audiences.

Using AR and VR, brands can also display updated inventory for homebound consumers. Retailers are creating interactive experiences like shopping virtually with friends on mobile apps. Such solutions help brands further engage with customers online.

With physical stores gradually opening reopening, brands are also using VR-enabled self-guided store tours to encourage in-person visits. They are trying to retain the customers’ attention by using AR and VR capabilities to deliver bite-sized messages to customers. Similarly, instead of simply narrating the brand story, technology is being used to put customers in the midst of the story.

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