Unique packaging online differentiates

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 28, 2021, 2:45 AM UTC

Reviews and well-written packaging copies with keywords can attract consumers online.

Given that buyers online browse through hundreds of products on smartphones and other devices, FMCG firms must differentiate online packaging design to catch their attention. Product packaging that incorporates components like visuals to convey important information can help online retailers stand out from competitors.

Avoid utilising the same packaging as in physical stores and accentuate essential information for online product packaging design. To “disrupt” consumers’ browsing and help them recognise the brand, it is recommended to create a unique product look with strong visual elements.

Stuart Lang, founder, and creative director of We Launch says, optimising “strongest visual attributes will make and break with digital consumers.” Use strong colours and including compelling images, videos, and audio on the product page to address queries and guide consumers down the sales funnel.

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