Use humour to engage consumers online

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 28, 2021, 2:41 AM UTC

Conveying genuine empathy to consumers’ needs and wants can help brands appeal to them. 

Evaluating customer feedback may help organisations gain useful insights into their products, improve digital marketing efforts, boost revenue, and more. However, brands should respect their audiences' intellect by clearly mentioning pricing and product specifications, without any exaggeration or needless chatter.

According to a study conducted by the Max Planck Institute for Human Development, "nudging" people towards accurate content while not necessarily restricting questionable material could be beneficial. Also, use irony and humour in copies and campaigns to engage and attract consumers.

Rather than worrying about online reviews, businesses should concentrate on creating high-quality products to attract prospects, as good products will lead to favourable ratings. Brands can reintroduce themselves and increase sales by implementing new techniques and revamping marketing campaigns.

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