Create videos and graphics to earn links

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 29, 2021, 5:17 PM UTC

Earning quality backlinks from high-authority domains can help brands establish authoritativeness and improve search rankings.

With the internet being a primarily visual medium, creating exciting videos and graphics can help improve the chances of getting linked to authoritative sites. Creating original visual content like videos, gifs, or infographics allows businesses to forge a more authentic identity.

Studies show infographics can help boost website traffic by up to 12%, while blog posts with videos attract three times more inbound links than posts without videos. As people are always looking for unique statistics and data to link, businesses can consider publishing industry-specific exclusive data on their sites.

To further link building activities, companies can offer tools like templates, guides, calculators and checklists that users can access for free of cost. They can also respond to trending topics via blogs or videos and audit sites to update broken or outdated links.

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