Studies show email marketing can deliver return-on-investment as high as 40X.
With many customers looking at emails as their preferred marketing channel, small businesses must leverage email marketing to reach their prospects effectively. There are different types of emails like welcome emails, newsletters and promotional emails. Each type of email serves a unique purpose and helps achieve specific goals.
Before creating an email marketing campaign, marketers should determine their goals - raising brand awareness or increasing customer loyalty. Follow the SMART (Specific, Measureable, Achievable, Relevant and Time-bound) pattern to set goals. Marketers should then define their audience and identify their needs and desires.
Businesses should build an email list and segment their audiences to send targeted, personalised messages to every segment. They can also hire a copywriter to improve their email’s content quality. Marketers can further use autoresponders to optimise time and resources.
[10 minute read]