Focus on quick chats and casual messages

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 02, 2021, 5:45 PM GMT+0

Studies show around 69% of consumers shop more confidently with a brand they can message.

With consumers becoming more comfortable with the interconnectedness of messaging and shopping, quick chats and casual messaging are gaining ground over traditional marketing tactics. Messages are also seven times more likely to get consumer responses than traditional email marketing.

Many multigenerational consumers reported that message is their preferred communication channel over a call or email. With around 40% of people starting their online shopping journey through a chat channel, chat has proved to be an effective channel for product discovery.

A whopping 65% of consumers also said they would be more likely to shop with a brand they can connect with via chat. This piece suggests brands should pay more attention to quick chats and casual messages to reach prospects and drive sales effectively.

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