Creating organic TikTok content featuring products and services can help brands drive sales.
Marketers looking for ecommerce opportunities on TikTok should work with creators to get the most out of the app's user-generated content (UGC). Brands may use features like TikTok Jump to add links to their videos and link to other content such as recipes, quizzes, and more to increase engagement on TikTok.
Tools like Spark Ads on TikTok can help marketers link their ads to existing content with the creator's permission. With Spark Ads, brands can keep track of trending content and support other big campaigns. To acquire first-party data, TikTok uses pixels, although users must opt-in on iOS.
However, brands can use TikTok's dedicated studios to gather customer insights and understand the platform's culture. Businesses can hire Gen Z employees, with features like the TikTok Resume program and find prospective candidates.
[5 minute read]