Interlink content silos to improve reach

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 04, 2021, 12:35 PM GMT+0

Creating a content silo would involve interlinking related content within blogs, social media networks, and websites.

Content silos can help companies organise and merge related content to demonstrate their expertise and authority on specific keyword phrases related to the business. This also helps readers to effectively find relevant content about particular topics.

Marketers can create content silos for their social media campaigns and build a content calendar for specific topics. Brands must interlink their content on blogs, social media posts, websites to create backlinks and enhance SEO.

Linking related blog posts, YouTube videos, and social media posts with each other through backlinks can help marketers interlink different content silos. Businesses can increase the visibility of their content, reach more consumers at scale, and increase website traffic by linking content silos.

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