Pick email type based on business goals

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 04, 2021, 2:14 AM UTC

Build relationships with consumers by producing and sending valuable digests and newsletters to subscribers consistently.

With varied email types, sending well-crafted and personalised emails that serve a brand’s need and campaign requirement is recommended. Send welcome emails to thank and welcome new subscribers, set content expectations, convey brand values, and more.

Use nurture emails to send valuable content and exclusive offers to pursue prospects and convert them. Marketers can use promotional and launch emails to promote products, invite subscribers to a webinar, and more. RSS feeds lets brands automate content placement efforts in emails.

Sending survey emails can help gather crucial consumer insights that improve marketing efforts. Businesses should send re-engagement emails, story emails, and abandonment emails to reconnect with subscribers, convey brand stories, and drive sales. Create transactional emails like receipts to confirm orders, shipping details, reset passwords, and more to consumers.

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