Create landing pages to focus customer attention on desired outcome

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 05, 2021, 6:26 PM GMT+0

Running your website can be cumbersome and is not always the best option for businesses. 

While an own website offers greater adaptability and greater control over the CX, it is not always the ideal choice – especially for new businesses. Many businesses sell online without owning and running an online store, simultaneously reaching new customers and boosting sales.

Businesses can also sell directly over landing pages instead of launching a full-fledged website. Landing pages can focus on a single objective and leverage a solid call to action to reduce distractions.

Alternatively, they can also utilise various marketplaces like eBay, Amazon, Alibaba or Etsy to flog their wares as they offer a pre-existing customer base and operational support. Small businesses can also leverage social media sites like Instagram and Facebook, which provide social selling features.

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