Drives sales with holiday gift-guides

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 05, 2021, 2:42 AM UTC

Create a dedicated landing page and update online platforms with the festive spirit to promote holiday products.

To boost Christmas sales, businesses must include innovation and feature unique offers and exceptional experiences in their holiday campaigns. Creating a holiday gift guide that is categorised by personality, age group, interests, and other factors can inform consumers' shopping decisions.

Companies should collaborate with influencers in their niche as customers are more likely to trust recommendations from people they know. Offer gift-wrapping services, deliver distinctive unboxing experiences, host giveaways, and provide gift card promotions and more on social media to stand out from competitors and improve engagement.

Including a countdown timer, having flash sales, and limited-time deals can help brands create a sense of urgency among consumers and increase sales this holiday season. Emailing promotional offers and having a returns policy can increase consumers’ spending average.

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