Brands that want to target audiences within certain physical proximity must optimise their profiles for local search results.
Local businesses can create profiles on Google My Business (GMB) to tend to queries and doubts from potential customers. Similarly, keeping track of competitor listings and visitor questions on their profiles can help in understanding the consumer's needs.
Ensure the company’s GMB listing is complete with all product details for customers to refer to. Additionally, businesses should let customers message them directly from the search results but must ensure a response within 24 hours.
It is important that local businesses sign up for online marketplaces and forums to discover what their customers are discussing about the company and its offerings. Relevant Facebook Marketplace and Reddit subreddits also help businesses gather customer feedback and gauge their reputation among their customers.
[15 minute read]