Build digital networks to get backlinks

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 06, 2021, 3:11 AM UTC

Leverage Google My Business to list company details like contact details on the internet to improve SEO locally.

As COVID-19 accelerated the digitisation process among small and medium-sized businesses (SMB), focusing on SEO optimisation is recommended to grow amid and beyond the pandemic. Assess Google trends to collect keyword data on trending topics and create content based on those insights to enhance SEO.

Also, creating long-form and evergreen content with at least 1500 words can help brands boost their SERP ranking. Google Search Console can help SMBs effectively conduct keyword research and discover content opportunities to better SEO efforts.

Connect with businesses in similar niches on the internet to build positive relationships, digital networks, get backlinks, and grow brand authority. Offering easy payment options like contactless and providing discounts can further help brands drive website traffic and improve SEO.

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