Optimising Pinterest pins drives traffic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 06, 2021, 8:25 AM UTC

To track the users who come to the site via Pinterest, attach a link to the website.

Businesses looking to grow awareness and revenue on Pinterest should develop promotional strategies for the platform. Create a business account to have access to features like tracking popular pins, as well as validate the account on the website, Instagram, and other social networks.

Marketers may then start adding pins and boards on the profile and the site using a special code in the Pinterest account. Optimise pins by using keywords in headers, titles, short descriptions, provide call-to-actions, categorise pins into boards, and more to improve SEO.

Consistently pinning by adding at least five pins a day and planning content for holiday seasons ahead of the time helps engage users. Promote videos, apps, and more via Pinterest ads and use Shop tabs and shoppable tags to reach consumers.

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